Personvernerklæring
Privacy Policy
Last updated: June 4, 2026
Vitaalex operates this store and website, including all related information, content, features, tools, products, and services, to provide you as a customer with a personalized shopping experience. These services are provided via Shopify.
This privacy policy describes how we collect, use, and disclose your personal information when you visit our website, use our services, make a purchase or other transaction, or otherwise communicate with us.
If there is a conflict between our terms of service and this privacy policy, this privacy policy takes precedence with respect to the collection, processing, and disclosure of your personal information.
Please read this privacy policy carefully. By using our website and services, you indicate that you have read this privacy policy and understand how we collect, use, and disclose your data as described herein.
Personal information we collect or process
When we use the term "personal information," we mean information that identifies you or another person, or that can reasonably be linked to you or another person.
Personal information does not include information that has been collected anonymously or de-identified such that it can no longer be linked to you.
We may collect or process the following categories of personal information, depending on how you interact with our services, where you live, and to the extent permitted or required by applicable law:
Contact information, including your name, address, billing address, shipping address, phone number, and email address.
Financial information, including credit card, debit card, and financial account numbers, payment card information, transaction data, payment method, payment confirmation, and other payment details.
Account information, including your username, password, security questions, preferences, and settings.
Transaction information, including the items you view, add to your cart, add to your wishlist, or purchase, return, exchange, or cancel, as well as your previous transactions.
Communications with us, including the information you share with us when, for example, you contact our customer service.
Device information, including information about your device, browser, network connection, IP address, and other unique identifiers.
Usage information, including information about your interaction with our website and services, such as how and when you navigate or use our website.
Sources of personal information
We may collect personal information from the following sources:
Directly from you, for example when you create an account, visit or use our website, communicate with us, or otherwise provide personal information to us.
Automatically through our website and services, for example via your device when you visit our website or use our products and services, including through the use of cookies and similar technologies.
From our service providers, for example when they enable certain technology or collect or process personal information on our behalf.
From our partners or other third parties.
How we use your personal information
Depending on how you interact with us or which services you use, we may use personal information for the following purposes:
Providing, customizing, and improving our services
We use your personal information to provide our services to you. This includes performing our agreement with you, processing payments, fulfilling orders, remembering preferences and items you're interested in, sending notifications related to your account, processing purchases, returns, exchanges, or other transactions, creating and managing your account, arranging shipments, facilitating returns and exchanges, enabling the posting of reviews, and creating a customized shopping experience.
This may also mean using your personal information to better tailor and improve our website and services.
Marketing and advertising
We use your personal information for marketing and promotional purposes. This may include, for example, sending marketing, advertising, and promotional messages by email, text message, or mail, and showing you online advertisements for products or services on our website or on other websites.
This may be based, among other things, on items you have previously purchased, added to your cart, or other activity on our website.
Security and fraud prevention
We use your personal information to verify your account, provide a secure payment and shopping experience, detect, investigate, or take action against potential fraudulent, illegal, unsafe, or malicious activity, protect public safety, and secure our website and services.
If you choose to create an account, you are responsible for safeguarding your login credentials. We strongly recommend that you do not share your username, password, or other access credentials with others.
Communicating with you
We use your personal information to provide customer support, answer your questions, effectively deliver our services, and maintain our business relationship with you.
Legal reasons
We use your personal information to comply with applicable law or to respond to valid legal process, including requests from law enforcement or government authorities. We may also use your data to investigate, enforce, or participate in potential or actual legal claims, disputes, or violations of our terms or policies.
How we disclose personal information
Under certain circumstances, we may share your personal information with third parties for legitimate purposes covered by this privacy policy. This may include:
With Shopify, vendors, and other third parties who perform services on our behalf, such as IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping.
With business and marketing partners to provide marketing services and display advertisements to you. For example, we use Shopify to support personalized advertising with third-party services based on your online activity across different merchants and websites.
When you direct us to, request it, or otherwise consent to sharing certain information with third parties, for example to ship products to you or through the use of social media widgets or login integrations.
With our affiliates or otherwise within our corporate group.
In connection with a business transaction, such as a merger or bankruptcy, to comply with applicable legal obligations, to respond to subpoenas, search warrants, or similar requests, to enforce applicable terms of service or policies, and to protect or defend our services, rights, and the rights of our users or others.
Relationship with Shopify
Our website and services are hosted by Shopify. Shopify collects and processes personal information about your access to and use of our website and services in order to provide and improve them.
Information you provide through our website is transmitted to and shared with Shopify, as well as with third parties that may be located in countries other than where you live, in order to provide and improve our services to you.
In addition, we use certain enhanced Shopify features that may include data and information obtained from your interactions with our store, together with other merchants and Shopify. To provide these features, Shopify may use personal information collected about your interactions with our store, other merchants, and Shopify.
In these circumstances, Shopify is responsible for processing your personal information, including responding to requests to exercise your rights regarding the use of your personal information for these purposes.
For more information about how Shopify uses your personal information and what rights you have, you can review Shopify's privacy policy for customers.
Third-party websites and links
Our website may contain links to websites or online platforms operated by third parties. If you follow links to websites that are not affiliated with us or not operated by us, we recommend reviewing their privacy policy, security policy, and terms and conditions.
We make no guarantee and are not responsible for the privacy or security of such third-party websites, including the accuracy, completeness, or reliability of the information on those websites.
Information you provide on public or semi-public spaces, such as third-party social networking platforms, may be viewed by other users without restriction on its use by us or by third parties.
Including links to third-party websites does not automatically mean that we endorse the content, owners, or operators of those websites.
Children's data
Our services are not intended for use by children. We do not knowingly collect personal information from children under the age of majority in your jurisdiction.
If you are the parent or guardian of a child who has provided personal information to us, you can contact us using the contact details below to request that this data be deleted.
As of the effective date of this privacy policy, we are not actually aware that we share or sell personal data of individuals under 16 years of age, as these terms are defined under applicable law.
Security and retention of your information
No security measure is perfect or completely impenetrable. We therefore cannot guarantee perfect security. In addition, it is possible that information you send to us is not completely secure during transmission.
We recommend that you do not share sensitive or confidential data with us through insecure channels.
How long we retain your personal information depends on several factors, including whether we need the information to maintain your account, provide our services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.
Your rights and choices
Depending on where you live, you may have some or all of the rights listed below with respect to your personal information. These rights are not absolute, may only apply in certain circumstances, and in some cases we may deny your request as permitted by law.
Right to access / know
You may have the right to request access to the personal information we hold about you.
Right to delete
You may have the right to request that we delete personal information we hold about you.
Right to correct
You may have the right to ask us to correct inaccurate personal information we hold about you.
Right to portability
You may have the right to receive a copy of the personal information we hold about you and to request that we transfer this information to a third party, under certain circumstances and with certain exceptions.
Managing communication preferences
We may send you promotional emails. You can opt out of receiving these at any time by using the unsubscribe option in our emails.
If you opt out of promotional emails, we may still send you non-promotional emails, for example about your account or orders you have placed.
If you live in the United Kingdom or the European Economic Area, and are subject to exceptions and limitations under local law, you may also be able to exercise the following rights in addition to those above:
Objection to processing and restriction of processing
You may have the right to ask us to stop or restrict the processing of personal information for certain purposes.
Withdrawal of consent
Where we rely on consent to process your personal information, you have the right to withdraw that consent. Withdrawing your consent does not affect the lawfulness of processing based on your consent before it was withdrawn.
You can exercise any of these rights where indicated within our services or by contacting us using the contact details below.
For more information about how Shopify uses your personal information and what rights you have, including rights related to data processed by Shopify, you can visit Shopify's privacy portal.
We will not discriminate against you for exercising any of these rights.
We may need to verify your identity before we can process your request, as permitted or required under applicable law. In accordance with applicable law, you may designate an authorized agent to submit requests on your behalf. Before accepting a request from an authorized agent, we may require that the agent prove that you have authorized them to act on your behalf. We may also ask you to verify your identity directly with us.
We will respond to your request in a timely manner as required by applicable law.
Complaints
If you have complaints about how we process your personal information, you can contact us using the contact details below.
Depending on where you live, you may have the right to appeal our decision by contacting us, or to file a complaint with your local data protection authority.
International transfers
Please note that we may transfer, store, and process your personal information outside the country where you live.
If we transfer your personal information outside the European Economic Area or the United Kingdom, we rely on recognized transfer mechanisms, such as the European Commission's standard contractual clauses or equivalent contracts issued by the relevant UK competent authority, where applicable. This applies unless the data is transferred to a country that has been determined to provide an adequate level of protection.
Changes to this privacy policy
We may update this privacy policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons.
We will post the revised privacy policy on this website, update the "Last updated" date, and provide notice as required by applicable law.
Contact
If you have questions about our privacy practices or this privacy policy, or if you would like to exercise any of the rights available to you, you can contact us at:
For the purposes of applicable data protection law, we are the data controller for your personal information.